Twitter is buying Revue, an e-mail service that lets writers publish newsletters. The transfer permits Twitter to capitalize on its consumer base of writers, journalists, and publications that commonly use the service to succeed in readers and develop their audiences.

“With a robust community of writers and readers, Twitter is uniquely positioned to help organizations and writers grow their readership faster and at a much larger scale than anywhere else,” explains Twitter product lead Kayvon Beykpour. “Our goal is to make it easy for them to connect with their subscribers, while also helping readers better discover writers and their content.”

Twitter’s acquisition of Revue additionally locations it in direct competitors with Substack, a rival e-mail publication service that has been rising in reputation just lately. Quite a few high-profile journalists have left conventional media corporations to start out paid newsletters on Substack.

Substack launched a reader feature for newsletters in December and has pledged to take a reasonably relaxed approach to content material moderation on its service. Verge editor-in-chief Nilay Patel interviewed Chris Greatest, co-founder and CEO of Substack, final month in the event you’re inquisitive about learning more about what could be a new model for journalism.

The New York Times reports that Twitter was even discussing buying Substack again in November, however co-founder Hamish McKenzie made it clear the deal wasn’t going to happen. Twitter is now making Revue Professional’s options free for all accounts and reducing the reduce it takes on paid newsletters to only 5 %. It’s clearly an try to draw extra writers to Revue, and it undercuts Substack’s 10 % payment.

Revue was initially based in 2015 within the Netherlands, and The New York Instances studies it has six workers. It’s a small operation that counts the Chicago Solar-Instances and Verge writer Vox Media as customers of the service. (The Verge used to publish The Interface via Revue, earlier than its writer, Casey Newton, launched his personal Substack publication.)

Twitter says it plans to proceed working Revue as a standalone service. “We will continue to invest in Revue as a standalone service, and its team will remain focused on improving the ways writers create their newsletters, build their audience and get paid for their work,” says Beykpour. “Over time, this team will build more discovery, reading, and conversational experiences centered around long-form content on Twitter.”

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