You possibly can have been forgiven for lacking Reddit’s Tremendous Bowl advert tonight — it was solely 5 seconds lengthy. The advert principally consisted of a textual content message that might’ve been fairly troublesome to learn within the second, claiming that the corporate spent its “entire marketing budget on five seconds of airtime.”

“One thing we learned from our communities last week is that underdogs can accomplish anything when they come together around a common idea,” Reddit says by means of clarification, in a transparent nod to the GameStop stocks saga that was driven by posters on the r/WallStreetBets subreddit. “Who knows, maybe you’ll be the reason finance textbooks have to add a chapter on ‘tendies.’”

You’ll be able to watch the advert above, however right here’s the total textual content in case it’s too small in your cellphone display:

Wow, this really labored.

When you’re studying this, it means our guess paid off.

Large sport spots are costly, so we couldn’t purchase a full one. However we had been impressed and determined to spend our whole advertising funds on 5 seconds of airtime. One factor we discovered from our communities final week is that underdogs can accomplish something once they come collectively round a typical thought.

Who is aware of, perhaps you’ll be the explanation finance textbooks have so as to add a chapter on “tendies.” Possibly you’ll assist r/SuperbOwl train the world concerning the majesty of owls. Possibly you’ll even pause this 5-second advert.

Highly effective issues occur when folks rally round one thing they actually care about. And there’s a spot for that. It’s referred to as Reddit.



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