The previous yr shook all of us out of our routines as we tailored to the pandemic. Easy issues like grocery procuring took on new significance and introduced new challenges. Ordering groceries on-line grew to become commonplace nearly in a single day. Making that simpler was one of many targets we tackled alongside Albertsons Corporations after we began working collectively final spring. Along with Albertsons, we need to make grocery procuring straightforward, thrilling and pleasant, constructing a digital expertise that units the muse for Albertsons Cos.’ long-term technique. 

Albertsons Cos. operates greater than 20 grocery manufacturers—together with Albertsons, Safeway, Vons, Jewel-Osco, Shaw’s, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen and Carrs—serving hundreds of thousands of shoppers throughout the USA. 

Final spring, because the world was within the throes of adapting to life amid COVID-19, Albertsons Cos. and Google held a joint innovation day—all performed nearly—to determine what may very well be executed to assist individuals throughout the pandemic and past. In simply at some point, we got here up with a litany of concepts of how expertise may very well be applied to make grocery procuring simpler. 

Digital joint innovation sparks ongoing concepts

Collectively, we’ve spent the final yr turning many of those concepts into actuality, and a kind of concepts turns into obtainable in the present day: We’re saying new pickup and delivery actions that share further on-line info—like availability home windows and order minimums—from Albertsons Cos’ shops straight on their Enterprise Profiles on cellular Search—and coming to Google Maps later this yr. 

This new function joins one other concept that grew to become actuality earlier this month, when Albertsons introduced its use of Enterprise Messages to help people get up-to-date information about COVID-19 vaccines at Albertsons Cos. pharmacies. 

And as we glance to the long run, the 2 firms are additionally saying a multi-year partnership to make procuring simpler and extra handy for hundreds of thousands of shoppers, coast-to-coast. Via this partnership, we’re trying to remodel the grocery procuring expertise far past the pandemic. 

For instance, AI-powered hyperlocal info and options will make it simpler to get your grocery procuring executed—enabling issues like personalised service, simpler ordering, pickup and supply, predictive procuring carts, and extra. 

As we sit up for the way forward for grocery procuring, let’s take a look at a number of the traits from the previous yr that outlined how we’re eager about the way forward for grocery procuring.

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