Our earlier expertise as a bike rental firm gave us introduction to the world of transport. From monitoring our bikes, to sustaining them, to financing them, we knew we might deal with the basics of working a fleet of two-wheelers. However after we switched gears to grow to be a mobility platform, as an alternative of a storage stuffed with bikes, we had an entire new set of challenges to beat. With a dockless fleet, our buyer interactions are performed by way of the app, so we’ve needed to undertake a way more user-centric method. Ease of use and accessibility are completely essential for us, which is why we chosen Google Maps Platform. Our customers discover Google Maps very straightforward to navigate with and nearly everyone seems to be aware of it. 

Past its simplicity and familiarity, Google Maps Platform can also be very highly effective. We discovered that it was 15% extra correct than different options that we examined and that has an actual impression on our clients. If somebody is in search of a scooter and it’s not the place the map says it’s, then that’s an enormous inconvenience and so they would possibly cancel the journey altogether. With the Maps Javascript API, that is not a problem and our customers can get to the place they should go extra reliably and rapidly. With the Distance Matrix API and Directions API, we assist customers plan the very best routes for his or her journeys, whereas the Roads API provides particulars about circumstances on the bottom similar to visitors or roadworks. 

We launched Bounce in Bangalore in September 2018 with simply 500 scooters. A yr later, we’d expanded to Hyderabad and a number of different cities, working 35,000 scooters in whole. In that point, we tried to iterate on the platform as a lot as we might, bettering what we had and including new options. One instance is that customers can now get a strolling path to their nearest scooter. It’s a small tweak that has led to a big enhance in journey conversion charges.

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