Information analytics and visualization. Earlier than Google Cloud, our inner staff of enterprise analysts relied upon a largely handbook method to analytics and experiences, pulling knowledge from varied sources and cobbling them collectively. This time-consuming and inefficient course of didn’t convey the real-time insights we wanted to shortly react and drive the enterprise ahead. 

We selected to modernize our knowledge stack so as to give our analysts helpful time again whereas additionally rising worker entry to trusted, actionable insights—which we knew would assist create elevated effectivity and alternative all through the enterprise. We selected BigQuery, Google Cloud’s serverless, multicloud knowledge warehouse, to retailer and analyze knowledge. Our staff additionally chosen Looker’s fashionable enterprise intelligence and knowledge utility platform to supply self-service entry to constant metrics and actionable insights. Whereas we initially deliberate to construct a platform in-house, we’ve found we will leverage the facility of Looker whereas nonetheless sustaining the management and customization we want. Looker has contributed to the expansion of our knowledge tradition right here at Keap by serving to to ship the fitting knowledge to the fitting folks on the proper time—in a approach that works finest for his or her workflow. For instance, our administration staff particularly loves the power to entry Looker straight from their cellular units to allow them to make data-informed choices from anyplace. Along with the vast majority of Keap staff now leveraging Looker each day, we have additionally used Looker to supply our prospects with highly effective reporting and visibility into their organizations.

Now, our knowledge analysts can dedicate their time to extra strategic evaluation as an alternative of continually working experiences. We are able to ask extra complicated questions that give us deeper perception into our enterprise and a larger understanding of our prospects. Our knowledge staff has now reworked from a price heart to a staff centered on revenue-generating alternatives, for instance, offering embedded analytics to prospects as a helpful alternative to extend total satisfaction and create upsell.

API administration. Keap additionally makes use of Google’s Apigee API Management Platform to enhance the way in which our groups design, safe, and handle our APIs—and to create new experiences our prospects love. We get about 18 billion API calls from companions yearly. Earlier than Apigee, we had disparate insurance policies for every API, and a legacy API administration platform that couldn’t sustain with the site visitors. However we have been capable of transition our API site visitors to Apigee with no disruptions in efficiency. 

Apigee streamlined and standardized growth processes and enabled our builders to use international safety insurance policies and different controls to all of our APIs. With Apigee’s hosted setting, our builders had a extra environment friendly solution to construct apps and companies after which create and handle APIs for them. We’re now additionally higher capable of monitor, throttle, and analyze companions’ use of our APIs. Our companions have observed the improved velocity and efficiency that has been enabled by Apigee—our APIs carry out two to 3 occasions sooner now. 

With Apigee, we’re presently exploring new methods to monetize our API site visitors as a completely new income stream for us. Potential methods embrace charging for the API, utilizing APIs to drive site visitors to our market, and upselling premium subscription packages. 

Exploring a world of merchandise for a greater buyer expertise

As soon as the migration was full, we found extra methods we might use Google merchandise—past Google Cloud—to enhance our enterprise processes and assist our staff grow to be extra environment friendly and efficient. With Google, we now have the power to run subtle advertising campaigns utilizing the whole Google ecosystem, together with YouTube, Google Analytics, the Google Display Network, Discovery Ads, and even the Gmail messaging app. We’ve built-in first-party knowledge into Google Analytics 360 to realize a extra full image about site visitors conversion.

We additionally use Google Workspace inside our personal CRM product. For instance, a lot of our small enterprise prospects already use Google Calendar or Gmail and wished to maintain these options. This integration makes Keap’s CRM resolution far more efficient since our prospects can ship emails and schedule follow-up appointments on their Google Calendar straight inside the Keap CRM. 

Charting the street forward

We’re presently planning a significant transfer of all our companies to Google Kubernetes Engine to make the most of its open supply container orchestration platform and enhance the way in which customers deploy, handle, and scale containerized functions. We’re assured that the usage of containers and microservices will present far more visibility into particular merchandise, companies, and functions, which might be essential in minimizing potential degradation or disruption of service. 

We just like the alternatives we see forward with Google Cloud, which affords so many alternative choices. We love having so many options out there to us by means of one vendor. Partnering with Google Cloud has given us greater than the standard vendor relationship, and we look ahead to working with them to determine much more alternatives to develop our enterprise.

Learn extra about Keap and their CRM resolution. To find out how different firms modernized their enterprise intelligence with the BigQuery and Looker mixture utilized by Keap, read our recent blog.

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