Be they expertise, fintech, gaming, or retail, examples abound of industries being disrupted and redefined by startups and scaleups. EMEA has grow to be a hub of innovation, and we’re proud to say that many of those movers and shakers are Google Cloud clients. 

On the Google Cloud Born-Digital Summit on 25 March, we’ll collect expertise leaders from completely different industries throughout the area to supply sensible steerage primarily based on their experiences. From scaling up with leaner groups, to constructing future-proof, safe functions from scratch, these organizations have accomplished all of it. They usually achieved this whereas maximizing their Google Cloud sources, accelerating manufacturing, and minimizing prices. 

At Google Cloud, we’re excited to support the next generation of startups at each stage of their journey with cloud expertise. At the moment, we convey you a few of their tales and hope that their success evokes yours too.

Fixing for smarter choices

Since 2001, Danish-born Just Eat has been pioneering meals supply all over the world. However to stay one step forward, the corporate wanted to view and use info in actual time. Whereas reporting double-digit development yr after yr, scale and latency had been changing into an issue, as development means extra knowledge to deal with. So in 2017, with a knowledge engineering crew collaborating on Google Workspace, Simply Eat constructed a enterprise intelligence and analytics resolution with BigQuery at its core to serve restaurant companions and clients in a extra environment friendly, data-driven means. 

One other firm constructing its knowledge ecosystem on high of applied sciences corresponding to BigQuery, Looker, Dataflow, and Cloud AutoML is Trustpilot. The Danish shopper assessment web site has developed from startup to scaleup, however maintains its mission to assist construct belief on-line between customers and companies. The corporate is leveraging Google Cloud to help this mission by processing knowledge effectively and securely.

With international headquarters in Berlin Germany, Market Logic Software program develops enterprise software program that helps world main manufacturers to leverage their very own market and shopper knowledge to run an insights pushed enterprise. Because the enterprise continues to develop, Market Logic requires extra efficiency and adaptability than its unique naked metallic structure may provide, so the corporate now runs nearly 100% of its workload on Google Kubernetes Engine (GKE). The swap halved the prices of working its nodes whereas enabling the corporate to scale up and down in accordance with demand. Market Logic is now seeking to leverage AI on Google Cloud to proceed serving to corporations to make sense of all their knowledge to drive high quality choices.

One other innovator investing in knowledge analytics to assist its clients is Israeli software program firm Wix. The web site builder empowers 200 million customers throughout 190 nations to create, handle, and develop their companies on-line. Putting buyer expertise at its core, Wix now additionally supplies an analytics resolution for patrons to allow them to entry the sort of studies that helped Wix to succeed. Powering it’s Looker, chosen for its user-friendliness and cost-efficiency. 

Fixing for international enlargement

Booksy is a Polish expertise firm supporting small merchants within the well being and sweetness sector with an app designed to maintain admin duties, to allow them to deal with their core enterprise. However when this startup took off, its infrastructure struggled to scale at pace. So Booksy created a scalable structure in a position to match its fast-growing, international attain utilizing GKE to orchestrate clusters and meet surges in demand. Booksy now handles twice as a lot site visitors and helps greater than 10 million companies in 25 nations to remodel the way in which they work.

Within the UK, GoCardless provides a fee platform for companies which have recurring revenues or settle for one-off funds. However because it began to develop 50% year-over-year, GoCardless realized that its enterprise items had been dropping invaluable time searching for correct knowledge. To increase globally, its groups wanted a greater solution to establish new alternatives, streamline processes, and preserve product high quality and innovation. By leveraging Looker, 95% of GoCardless workers can entry, belief, and act on the information they should get their jobs accomplished to assist advance firm development, whereas the information crew is free to deal with strategic tasks. Now, the options which might be most necessary to clients acquire extra consideration, and the method of onboarding new purchasers has been streamlined, serving to to speed up international enlargement.

Fixing for scalability

BlaBlaCar is a French-born carpooling platform turned international group, with a mission to show empty seats on the highway into a brand new journey community. To make this attainable, the corporate migrated its infrastructure from on-premises to Google Cloud to realize the scalability it wanted to help 90 million drivers and passengers in 22 nations. The corporate can also be branching out to completely different modes of transportation, leveraging cloud expertise to check markets and merchandise at scale with minimal funding. 

Additionally choosing a limitless cloud infrastructure is UK-based Arabesque AI. The monetary companies agency makes use of its proprietary synthetic intelligence engine to investigate and predict monetary market habits and construct customizable funding methods. It chosen Google Cloud to realize the elastic scaling it will want to satisfy quickly rising demand for AI options in monetary markets. With GKE, the agency autoscales and easily deploys its options in a number of areas, whereas Cloud Run helps to automate extra of its infrastructure administration so the agency can work productively as a small crew.

SEBx, the innovation studio of 165-year-old SEB, is constructing its next-generation banking platform in Google Cloud to leverage the advantages of cloud applied sciences, together with value effectivity, flexibility, and scalability. Utilizing GCP merchandise, together with GKE, permits SEBx to reap the advantages of managed companies, enhance workflows, and optimise useful resource allocation. All this helps SEBx to deal with designing a brand new financial institution within the cloud that’s tailor-made to satisfy their clients’ wants.

Fixing for agility 

Gaming firm King, headquartered in London and Stockholm, is succeeding in its aggressive trade by validating its designs in an ingenious means. Through the use of machine studying and AI capabilities, it determines the suitable stage of problem for a recreation with out having to manually playtest it over an extended time frame. With Cloud Deployment Manager to deploy GKE workloads, King creates and trains lots of of digital gamers. The ensuing knowledge is piped again to King’s knowledge analytics modules with Cloud Pub/Sub, making a suggestions loop that lets King rapidly optimize the design of its video games primarily based on a basis of strong knowledge.

Google Cloud may also help you go from startup to scaleup to unicorn. Learn the way on the Born-Digital Summit on Thursday 25 March at 9:30 GMT by registering on the Born Digital summit website.

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