Whether or not you’re a digital startup trying to hit the bottom operating from day one, or a world Fortune 500 firm that should adapt, your gross sales group can’t afford to attend months to understand the advantages of digital transformation. The dynamic and aggressive nature of at present’s gross sales panorama requires options that may be swiftly carried out and scale with what you are promoting.
Companies small and enormous have realized fast outcomes with Microsoft Dynamics 365 Gross sales. L&T-NxT, a digital startup, is a by-product of Larsen & Toubro, whereas Rockwell Automation, Inc. is a Fortune 500 firm. Each firms selected Microsoft Dynamics 365 to empower their sellers with a complete answer to handle gross sales and construct robust buyer relationships. The improved collaboration and sophisticated drawback fixing enabled via the out-of-the-box capabilities of Dynamics 365 Gross sales led to rapid advantages in each companies, with L&T NxT attaining implementation in solely 26 days, Rockwell Automation reaching an adoption price of 71 p.c month-to-month energetic utilization whereas quickly rising, and each equipping their gross sales groups to ship top-notch options for his or her purchasers.
Quickly understand the advantages of digital transformation
When L&T-NxT began, they knew it was important to equip their sellers with a contemporary buyer relationship administration (CRM) answer that might be deployed quickly, with out stalling their momentum.
Whereas each different vendor L&T-NxT evaluated required 4 to 6 months of implementation, Dynamics 365 Gross sales, Microsoft Dynamics 365 Advertising and marketing, and LinkedIn Gross sales Navigator have been deployed in solely 26 days. “Dynamics 365 had most of the sales and marketing capabilities we needed right out of the box, so implementation was extremely quick, and we were able to see the benefits almost immediately,” acknowledged Anantha Sayana, Chief Digital Officer at L&T Group. The excellent out-of-the-box capabilities of Dynamics 365 meant solely minimal customizations have been required to suit L&T-NxT’s enterprise processes. The speedy pace of implementation allowed L&T-NxT to activate digital promoting proper earlier than COVID-19 restrictions have been put in place, making certain that enterprise operations remained uninterrupted and momentum continued to construct.
L&T-NxT selected Dynamics 365 for its potential to develop their gross sales pipeline with relationship promoting, speed up the gross sales cycle, and enhance their gross sales agility. “Dynamics 365 is the single solution to help us bring together our experts across the company to collaborate and solve complex problems for customers,” says Sudip Mazumder, Basic Supervisor, Head of Engineering and Development Business Digital at L&T Group. “We’ve gained transparency across the entire sales cycle, so every member has the information and insights to contribute to the deal.” With Dynamics 365, L&T-NxT has been in a position to centralize its gross sales information, enhance its potential to handle leads, and be certain that its world gross sales pressure can simply entry complete buyer info from any location.
Implement a complete, scalable answer
Whereas digital startup L&T-Nxt relied on the “out of the box” capabilities of Dynamics 365 Gross sales to gas their launch momentum, Fortune 500 firm Rockwell Automation noticed Dynamics 365 Gross sales as the proper answer to scale with the wants of their 2,800-person gross sales group.
Rockwell Automation simplifies complexity for its clients by offering industrial automation and digital transformation options. With a world buyer base that spans over 100 international locations and ranges throughout industries, Rockwell Automation’s salesforce, consisting of 1,600 sellers, 400 gross sales managers, and 800 subject material consultants, should commonly clear up more and more different and sophisticated buyer wants. The complexity of buyer wants and growing demand for companies required Rockwell Automation to improve their earlier CRM platform, and substitute it with a scalable, cloud-based CRM platform ready to handle gross sales and construct robust buyer relationships whereas Rockwell Automation experiences continued development.
Rockwell Automation wanted a cellular and user-friendly answer that would scale back handbook processes, help collaborative promoting, and join lead administration with gross sales. After contemplating SAP, Salesforce, and Microsoft, Rockwell Automation decided that Dynamics 365 finest met their necessities and match their priorities of demonstrating a customer-centric focus and boosting outcome-based promoting.
With an adoption price of 71 p.c month-to-month energetic utilization, Rockwell Automation is already recognizing the advantages of Dynamics 365. “Our sales team uses Dynamics 365 Sales to respond to questions with real-time insights, be proactive about opportunities, and get proposals generated more quickly than before,” says Tom Forster, Director of World Gross sales Technique and Business Readiness. Sellers now not battle to have interaction with subject material consultants for crucial info, and automatic information seize proactively supplies sellers with complete consumer backgrounds. The streamlined course of for collaboration and elevated visibility has led to lowered churn and a extra related salesforce, and enabled sellers to concentrate on their most important job: actually serving to clients.