Editor’s Observe: Right now’s visitor submit comes from Giles Ellwood, CEO and Co-Founding father of Homesearch, a know-how firm on the forefront of United Kingdom property information, working to create a extra knowledgeable, related, and proactive property marketplace for everybody.
For most individuals, shopping for a house would be the greatest buy of their life. However with so many components to think about, and so many choices accessible, it can be probably the most complicated. At Homesearch, we need to create a extra hassle-free expertise by making data straightforward to search out and straightforward to share, whether or not you’re on the lookout for a property, or promoting one.
In September 2020, we launched our property search product to the general public, and we wished it to be greater than only a categorised adverts web site. We’ve used Google Maps Platform to create an easy-to-use, map-led search expertise that allows folks to navigate the property market as seamlessly as attainable.
Making greater than 28 million properties simply searchable
Homesearch was based in 2017, initially as a platform for actual property professionals. My earlier expertise as a writer of life-style and property magazines concerned increase a big, personalized, database of addresses to focus on. I quickly realized that my actual property purchasers had been as within the database as they had been in promoting with us. It was clear that even the professionals didn’t have entry to the information they wanted. At across the identical time, I met Sam Hunter, an Australian property agent who had not too long ago moved to London. When he first arrived, he was shocked to search out out that his workplace solely had paper information to analysis from, and even these had been restricted to gross sales from that specific department. There was no centralized, complete manner of researching property. Sam and I had individually recognized a transparent hole available in the market and supposed to fill it. We co-founded Homesearch to construct a analysis platform for professionals in the actual property trade. We wished to assist them perceive all the things they might about any property in the UK to make it simpler for brokers to determine and transfer properties extra shortly and assist join consumers with motivated sellers.
We spent the primary yr and a half amassing, verifying, and cleansing all the information accessible on 29 million properties within the UK. Whereas there may be a considerable amount of publicly accessible information on properties, it’s held in disparate sources and sometimes wants intensive cleansing. It’s fairly straightforward to choose 200 homes with the correct traits out of a listing of 10,000, nevertheless it’s a a lot larger problem to search out out each single element about one particular property. For each property that had lacking data, our group of knowledge scientists used personalized algorithms to mannequin the lacking information with the best diploma of accuracy attainable. By the point we had been performed, we had constructed a database with 24 billion particular person gadgets of data.
Our aim was to make all of this data simply accessible to the property trade, however we didn’t need to merely current our clients with a set of tables and filters. We determined to make use of Google Maps Platform to visualise our information and supply a fast, clear context to each property. Plotted on a map, you may see inside seconds how shut a home is perhaps to varsities, or transport hyperlinks. We wished to make navigation as straightforward as attainable for our customers and Google Maps Platform was key to attaining that, combining clean efficiency with an intuitive, easy-to-use interface.