The COVID-19 pandemic accelerated the event of latest buyer behaviors. From shopping for important items on-line and selecting up your order from the closest retailer, to choosing supply as a substitute of eating out, these behaviors are probably right here to remain. In keeping with a study by IHL Group, “Buy Online, Pick Up In Store” (BOPIS) was by far the fastest-growing space of e-commerce earlier than the pandemic. Lately, it’s gained even larger momentum. Since March 2020, 60% of shoppers report that they’ve modified their procuring habits¹. Now, they’re prioritizing comfort, availability, and security.
Companies ought to meet prospects the place they’re by contemplating new know-how options to offer seamless in-store pickup and environment friendly supply. We have created a brand new Google Maps Platform delivery and pickup guide that will help you construct your individual experiences to enhance the shopper journey and your operational effectivity. On this information, you’ll be able to see examples of the APIs and foundational tech stack that may aid you construct to your group, and examples of companies similar to yours who’re already remodeling at the moment’s challenges into tomorrow’s alternative.
Google Maps Platform is designed to assist a seamless BOPIS expertise, With our APIs, you’ll be able to assist prospects sail by checkout, study close by retailer places, get turn-by-turn instructions to confidently decide up their buy, whereas giving retailer staff visibility into buyer arrival to cut back wait instances.
You can even enhance your supply expertise to thrill prospects, assist drivers, and simplify the dispatching course of. For instance, you’ll be able to reduce supply errors and supply real-time monitoring so your prospects are by no means left questioning about their order’s ETA—or worrying that it’s headed to the fallacious deal with. Learn the way corporations, like one in every of France’s fastest-growing meal supply providers, lowered buyer inquiries about supply standing by 75% after implementing supply options with Google Maps Platform.
Whereas this 12 months introduced distinctive challenges for everybody, it additionally opened up alternatives to form the way forward for procuring. Download the guide to learn the way your group can use progressive mapping capabilities to enhance conversions, simplify deliveries, and optimize retailer pickups.
For extra data on Google Maps Platform, visit our website.
ٰ¹ McKinsey & Firm COVID-19 Client Pulse surveys