Collaborates with Chennai Tremendous Kings to reinforce fan expertise throughout Indian Premier League 2020

New Delhi, September 25, 2020: Sports activities IoT platform FanPlayIoT is utilizing Microsoft Azure to drive progressive engagement experiences for health and sports activities fanatics. By the combination of superior wearable applied sciences with deep analytics and cloud, FanPlayIoT permits followers to expertise sports activities and health actions in a extra interactive method.

The platform captures the feelings of sports activities fanatics, by way of wearables and IoT gadgets, and quantifies followers’ expressions by way of a singular FanEmote metric derived from a mix of verbal, emotional and movement vectors. The platform additionally presents ideas to assist customers understand their well being and wellness objectives and supply professional recommendation from sporting legends and coaches. Along with real-time interplay with their favourite gamers, customers get rewarded on the platform by sponsor manufacturers related to FanPlayIoT.

Sangeeta Bavi, Director, Startup Ecosystem, Microsoft India mentioned, “In today’s unprecedented times, we are all reimagining experiences for the virtual world. When sporting events are being held in restricted settings, innovative fan engagement channels become highly relevant. We are excited to collaborate with FanPlayIoT to enhance the experience of sports enthusiasts around the world on their unified digital experience. Being powered by Microsoft’s scalable and secure cloud platform allows FanPlayIoT to engage with varying audiences and improve their experiences with intelligent feedback loops.”

Dr. Mohan Kumar, Founder, FanPlayIoT mentioned, “We are excited to leverage the power of Microsoft Azure to create a platform that amplifies the passion and emotions of sport enthusiasts in a unique way. SportsTech is poised to scale new heights not just in India but across the world, and we are committed to introducing new innovations for gamifying fan engagement. Our Azure-based platform captures the fan passion quotient in real-time and enables us to reward those super fans through brand partnerships using neuromarketing principles.”

FanPlayIoT has deployed its platform through the 13th version of Indian Premier League (IPL) to reinforce engagement for the followers of Chennai Tremendous Kings (CSK). The platform helps CSK sense motions and feelings of hundreds of thousands of its followers on a real-time foundation throughout IPL 2020. FanPlayIoT’s sensing community, together with their app and quite a lot of wearables and IoT gadgets, mixed with the social media integration by way of Microsoft Dynamics 365 has been designed to reinforce fan expertise through the matches.

Backed by Microsoft’s deep technical experience and go-to-market sources, startups can innovate and construct options on Microsoft Azure. Microsoft is dedicated to serving to startups scale their enterprise, guiding them by way of totally different development levels and serving to them be enterprise-ready.

About Microsoft India:
Based in 1975, Microsoft (Nasdaq “MSFT” @Microsoft) is the main platform and productiveness firm for the mobile-first, cloud-first world, and its mission is to empower each individual and each group on the planet to attain extra. Microsoft arrange its India operations in 1990. Right now, Microsoft entities in India have over 11,000 workers, engaged in gross sales and advertising and marketing, analysis, improvement and buyer companies and help, throughout 11 Indian cities – Ahmedabad, Bangalore, Chennai, New Delhi, Gurugram, Noida, Hyderabad, Kochi, Kolkata, Mumbai and Pune. Microsoft presents its international cloud companies from native information facilities to speed up digital transformation throughout Indian startups, companies, and authorities organizations.

About FanPlayIoT:
FanPlayIoT is the world’s first sports activities IoT platform that integrates superior wearable applied sciences with world-class digital platforms to create a seamless connection between skilled sport stars and novice sports activities fanatics on a healthcare journey. It transforms the way in which followers and gamers interact throughout and after the occasion. It helps an enormous fan base ranging from agile children to related younger adults to veterans, in a enjoyable and entertaining manner, whereas additionally serving to them understand their health and healthcare objectives or in turning into skilled athletes.

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