The 2020 vacation season presents a novel alternative for retailers to showcase their flexibility in adapting to shifting shopper habits. COVID-19 has reworked how shoppers store and the way retailers promote. Favoring comfort, security, and worth, shoppers are extra open to switching manufacturers. Research present that 35% of those that skilled issues within the purchasing journey are much less model loyal¹. Customers observe a non-linear path of on-line search, optimizing primarily based on product availability, shops close by, delivery prices, and wait occasions, earlier than deciding to buy. As such, retailers are altering their commonplace working procedures to match and exceed expectations for cautious shoppers.
As a way to enhance conversions and enhance backside line, retailers want to enhance the omnichannel expertise as clients traverse the purchasing journey from on-line to offline. To start out, you’ll be able to optimize the shop locators in your web site and checkout circulation. We’ve outlined the very best practices and APIs it is advisable construct out two retail solutions–Retailer Locator Plus and Checkout, for your enterprise.
Present clients the very best retailer or restaurant to go to
Retailers will help expedite the choice making course of for shoppers, beginning with Store Locator Plus–a set of Google Maps Platform APIs that retailers can mix to present customers wealthy contextual data and create a constant expertise throughout surfaces for the very best location to go to. Retailers can present a responsive listing of places, sorted by journey distance or time on a custom-styled map. Customers can simply view essential data resembling companies, hours, scores, and related COVID-19 operations particulars. By integrating acquainted Google maps straight into web sites, retailers can maintain clients on the location and supply a constant expertise between Enterprise Profiles on Google and their very own web sites.
Many purchasers have already began utilizing Google Maps Platform to ship premium retail experiences. Swisscom, a number one telecommunications firm in Switzerland, took the preliminary step of implementing a retailer locator on their web site as a part of their omnichannel technique. The shop locator boosted Swisscom’s on-line appointments by 25x.