In these unsure instances, profitable and retaining clients requires a deeper understanding of their model and curiosity affinities to ship related, customized experiences.  

Dynamics 365 Buyer Insights is powered by proprietary Microsoft knowledge from Microsoft Graph to allow you to grasp your clients higher, and then establish segments of comparable clients for focused and customized experiences.

For instance, if you’re a house enchancment firm, figuring out which manufacturers of instruments your clients want may help you prioritize the merchandise you provide them.  

How Buyer Insights works 

To get began with Dynamics 365 Buyer Insights, first connect with your buyer knowledge sources, and then unify them to create a holistic view of your clients. After  you do that, you can enrich your knowledge with your clients’ model and curiosity affinities.  

Setup takes two steps:  

  1. Choose manufacturers and pursuits to counterpoint your knowledge. In the Dynamics 365 Buyer Insights app, go to Information > Enrichment. On the Uncover tab, on the Manufacturers or Pursuits tile, select theEnrich my data button. Then, both choose your business and let the software  pick  related manufacturers or pursuits robotically, or make your personal collection of as much as 5 manufacturers. 
  2. Map the demographic phase fields. Map the demographic phase fields for age, gender, and site out of your buyer profile knowledge. The enrichment is successfully a look-alike mannequin based mostly on every buyers demographic phase. The shopper profile is enriched utilizing that buyer’s demographic phase info to establish the model or curiosity affinity for that phase.  

After you full setup, you may instantly run the enrichment course of or have it run robotically together with your subsequent scheduled refresh. When the enrichment course of is full, often inside a couple of minutes, you may assessment the outcomes to see what number of buyer profiles have been enriched and by which manufacturers or pursuits.   

a screenshot of an enriched customer card

View the detailed brand and interest affinities information under Data > Entities and on individual customer profiles. 

a screenshot of a social media post

With the setup in place, now you’re able to use the affinities knowledge to ship focused and customized experiences to your clients.

Wish to study extra? See our documentation for details. 

You can begin utilizing this function by signing up or signing in to Dynamics 365 Customer Insights.  


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