AMC Theaters has detailed its plans to reopen film theaters all through the US, along with a brand new deadline for its MoviePass-style A-Record subscription, in an e-mail despatched to clients on Wednesday.
Beginning August 20th, AMC plans to have greater than 100 theaters open, and it says it would proceed opening places “such that about two-thirds of our theatres across the country should be open no later than September 3.” AMC has repeatedly delayed its reopening as unfold of the coronavirus has prompted huge spikes in constructive circumstances in elements of the US which have began to ease restrictions.
The corporate, the biggest theater chain within the nation, operates round 600 theaters within the US. However AMC has confronted important challenges to its enterprise all through the COVID-19 pandemic as a consequence of pressured closures and a near-standstill in Hollywood releases, inflicting AMC to furlough large swaths of its corporate workforce because it edged close to bankruptcy.
“The remaining AMC locations will open after we get further clearance from state and local authorities that it is safe to do so,” the corporate writes in an e-mail despatched to AMC A-Record members. As a part of its new security measures, AMC says all employees and clients should put on masks, following a controversial remark from AMC CEO Adam Aron in June by which he urged mask-wearing amongst clients could be inspired however not necessary.
The e-mail says clients “can expect continuous extra cleaning and disinfecting of high traffic areas,” that hand sanitizer and disinfectant wipes could be broadly accessible, and that AMC will “significantly limit seating capacity in our auditoriums.” The corporate claims it would use “high-tech HEPA vacuums” and “upgraded MERV 13 air filters wherever possible .”
Among the many films AMC plans to display screen as a part of its reopening embrace Disney’s The New Mutants starting August 28th and Christopher Nolan’s Tenet starting September 3rd. “As for library titles, we will be showing all of these beloved movies on the big screens of AMC: Back to the Future, Beauty and the Beast, Black Panther, Bloodshot, Ghostbusters, Goonies, Grease, I Still Believe, Jumanji: The Next Level, Sonic the Hedgehog, and Star Wars: Episode V – The Empire Strikes Back.”
As for A-Record, AMC’s subscription service that lets clients see as much as three films per week, the corporate says present subscribers who’ve had plans placed on maintain throughout the COVID-19 pandemic now have till December 1st, 2020 to reactivate or cancel the membership. Beginning on that day, AMC says it would start charging clients once more.
“Now, we have created the ability for you to control when your A-List membership is reactivated. You can choose to resume your A-List membership any time between now and December 1, 2020. We will send you an email when your favorite theatre is open and then, and only when you feel ready to return to our theatres, simply visit your account on our mobile app or website to reactivate your membership. Then, you will be able to start making A-List movie reservations immediately,” the e-mail reads.
AMC says its clients can cancel at any time, and that it plans to speak any modifications to the subscription, together with its plan to start charging once more, “well in advance.” The corporate says it’s making numerous different modifications to its A-Record subscription designed to present the corporate extra management over pricing modifications.
For one, AMC says it’s decreasing the window by which it could make “program changes,” in different phrases worth will increase, from 90 days to 30 days beginning December 1st. It’s additionally eradicating the power to earn rewards factors on the month-to-month subscription payment for A-Record on that date, too. However AMC is guaranteeing that it’ll not elevate the value of A-Record, which costs anywhere from $19.95 to $23.95 a month relying in the marketplace, till spring of subsequent 12 months.