Considered one of our prospects, Geopointe (previously Arrowpointe), is without doubt one of the high geospatial/mapping purposes obtainable on the Salesforce AppExchange. Geopointe makes use of Google Maps Platform to assist salespeople extra successfully join with purchasers by mechanically scheduling journeys primarily based on consumer proximity and optimizing routes primarily based on historic and real-time site visitors. Moreover, with Geopointe, salespeople haven’t got to fret about standardizing consumer tackle information; the Geocoding API does it for them. This protects salespeople plenty of time and frustration, particularly people who service prospects situated in rural areas of the U.S. and/or worldwide prospects. Geopointe additionally permits organizations to plan geo-targeted advertising and marketing campaigns. As an alternative of piecing collectively completely different zip codes, a gross sales workforce can view all the things in a specified metro space, add filters, view buyer data on a map, and cargo that information right into a advertising and marketing marketing campaign.
Serving to retailers meet client expectations throughout a pandemic
Right now’s customers are rather more subtle and demanding than they have been even a few years in the past. For instance, when at present’s customers order meals, garments, or different merchandise, they’re not glad with an approximate ETA. Not solely do they need extra correct ETAs, however additionally they anticipate to have the ability to monitor their supply in actual time and see the place their driver is on an interactive map.
On-demand supply and “buy online pick up in store” shopping (BOPIS) were on the rise before COVID-19, but the pandemic greatly accelerated these two trends. Prior to the pandemic, consumers utilized on-demand delivery and BOPIS out of convenience, but now, these services have almost become necessities as shoppers were unable to spend a lot of time inside of stores. This was a significant shift for many traditional retailers who realized that to survive in today’s environment, they would need to offer more interactive and robust digital shopping experiences. Additionally, retailers need to keep their customers updated on store hour adjustments and policy changes as the nation’s response to COVID-19 continues to evolve.
As consumer needs dramatically shifted as a result of the pandemic , our team helped several retailers adjust to this “new normal.” I’ve at all times been impressed with our purchasers’ capacity to maintain up with their prospects’ expectations, and all through the pandemic, I’ve been much more impressed. Our prospects have been compelled to reinvent themselves abruptly and on the fly, and Google Maps Platform enabled them to do this.
Enabling cities to visualise vital infrastructure initiatives
Along with serving to our prospects develop purposes, our firm has developed two Google Maps Platform-powered purposes, dotMaps and Atom, to assist state and municipal governments handle vital infrastructure.
The dotMaps app was initially constructed for the Chicago Division of Transportation (CDOT), which wanted a method for a number of departments to visualise metropolis initiatives, and collaborate to resolve conflicts and remove duplicative initiatives. By enabling CDOT to show metropolis infrastructure visually, permitting staff to see and tackle conflicts at a look, dotMaps revolutionized the town’s challenge administration and coordination course of and saved them over $100M since 2014.
The app was so profitable and revolutionary, we determined to productize it. Now, dotMaps can be utilized by any group for efficient communication and correct geolocation for ongoing initiatives and occasions, together with vital infrastructure (transportation, public works, utility and fuel) departments of Transportation (DOTs), in addition to private-sector firms, equivalent to development companies. In its first yr leveraging dotMaps, the Seattle Division of Transportation (SDOT) saved $7M from higher coordination between initiatives and companies.